[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.marimar.cz\/influencer-marketing-co-to-je\/#Article","mainEntityOfPage":"https:\/\/www.marimar.cz\/influencer-marketing-co-to-je\/","headline":"Influencer marketing – co to je?","name":"Influencer marketing – co to je?","description":"Hled\u00e1te zp\u016fsob, jak zviditelnit svou firmu pomoc\u00ed soci\u00e1ln\u00edch s\u00edt\u00ed? Jedna ze strategi\u00ed, kter\u00e1 m\u016f\u017ee b\u00fdt pro v\u00e1s tou pravou, je takzvan\u00fd influencer marketing. Co to vlastn\u011b je? Jedn\u00e1 se o marketing, kdy firma spolupracuje s jednotlivci, kte\u0159\u00ed maj\u00ed ur\u010dit\u00fd vliv na soci\u00e1ln\u00edch s\u00edt\u00ed a prost\u0159ednictv\u00edm t\u011bchto osob propaguj\u00ed svou firmu na soci\u00e1ln\u00edch s\u00edt\u00edch. Tato forma…","datePublished":"2023-12-17","dateModified":"2024-01-18","author":{"@type":"Person","@id":"https:\/\/www.marimar.cz\/author\/#Person","name":"","url":"https:\/\/www.marimar.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/8eaf08ef5a7e54fc91db02b2058b03bc913caaaa39c046819bbf43d06bd23c2b?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/8eaf08ef5a7e54fc91db02b2058b03bc913caaaa39c046819bbf43d06bd23c2b?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"marimar.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.marimar.cz\/wp-content\/uploads\/maddi-bazzocco-Vbt1zTCsSNA-unsplash_1.jpg","url":"https:\/\/www.marimar.cz\/wp-content\/uploads\/maddi-bazzocco-Vbt1zTCsSNA-unsplash_1.jpg","height":0,"width":0},"url":"https:\/\/www.marimar.cz\/influencer-marketing-co-to-je\/","about":["Podnik\u00e1n\u00ed"],"wordCount":418,"articleBody":"   Hled\u00e1te zp\u016fsob, jak zviditelnit svou firmu pomoc\u00ed soci\u00e1ln\u00edch s\u00edt\u00ed? Jedna ze strategi\u00ed, kter\u00e1 m\u016f\u017ee b\u00fdt pro v\u00e1s tou pravou, je takzvan\u00fd influencer marketing. Co to vlastn\u011b je? Jedn\u00e1 se o marketing, kdy firma spolupracuje s jednotlivci, kte\u0159\u00ed maj\u00ed ur\u010dit\u00fd vliv na soci\u00e1ln\u00edch s\u00edt\u00ed a prost\u0159ednictv\u00edm t\u011bchto osob propaguj\u00ed svou firmu na soci\u00e1ln\u00edch s\u00edt\u00edch.Tato forma marketingu je pom\u011brn\u011b nov\u00e1, ale uk\u00e1zala se jako velmi efektivn\u00ed. Ti nejlep\u0161\u00ed influence\u0159i maj\u00ed mili\u00f3ny podporovatel\u016f, kte\u0159\u00ed potencion\u00e1ln\u011b mohou vid\u011bt reklamu va\u0161\u00ed firmy. Influence\u0159i p\u016fsob\u00ed na soci\u00e1ln\u00edch s\u00edt\u00edch, kter\u00e9 vyu\u017e\u00edvaj\u00ed doslova miliardy u\u017eivatel\u016f. I vy jste ur\u010dit\u011b u\u017eivatelem alespo\u0148 jedn\u00e9 soci\u00e1ln\u00ed s\u00edt\u011b. Facebook, Instagram, Tik tok, Twitter (nyn\u00ed ji\u017e X), Youtube. A je jich daleko v\u00edce.Jak to tedy funguje? Spole\u010dnost po\u017e\u00e1d\u00e1 osobu, kter\u00e1 m\u00e1 dosah na soci\u00e1ln\u00edch s\u00edt\u00edch, a kter\u00e1 se jim zd\u00e1 vhodn\u00e1 pro to, aby propagovala jejich firmu nebo v\u00fdrobek a domluv\u00ed se s n\u00ed na spolupr\u00e1ci. Lid\u00e9 \u010dasto d\u016fv\u011b\u0159uj\u00ed influencer\u016fm, kter\u00e9 na soci\u00e1ln\u00edch s\u00edt\u00edch sleduj\u00ed a v\u011b\u0159\u00ed, \u017ee by jim nedoporu\u010dili nic, co by pro n\u011b bylo ve skute\u010dnosti \u0161patn\u00e9 nebo neu\u017eite\u010dn\u00e9.V\u00fdb\u011br influencera je naprosto kl\u00ed\u010dov\u00fd. Pokud propagujete nap\u0159\u00edklad v\u00fdrobky spojen\u00e9 s \u00fadr\u017ebou automobil\u016f, asi neoslov\u00edte influencerku, kter\u00e1 se ve sv\u00e9m kontentu zab\u00fdv\u00e1 p\u0159edev\u0161\u00edm p\u00e9\u010d\u00ed o ple\u0165 a vlasy. A naopak, propagujete-li novou \u0159adu o\u010dn\u00edch st\u00edn\u016f, neoslov\u00edte influencera, kter\u00fd se zab\u00fdv\u00e1 p\u0159edev\u0161\u00edm hran\u00ed po\u010d\u00edta\u010dov\u00fdch her.D\u016fle\u017eit\u00e9 je tak\u00e9 domluvit si podm\u00ednky t\u00e9to spolupr\u00e1ce. Jak\u00e1 bude \u010d\u00e1stka, kterou influencerovi zaplat\u00edte, nebo zda dostane provize z prodeje, kter\u00fd se uskute\u010dn\u00ed skrz jeho propagaci. To m\u016f\u017eete nastavit nap\u0159\u00edklad tak, \u017ee se z\u00e1kazn\u00edci dostanou na v\u00e1\u0161 web a v\u00fdrobek si zakoup\u00ed prost\u0159ednictv\u00edm odkazu, kter\u00fd influencer um\u00edst\u00ed do popisku p\u0159\u00edsp\u011bvku propaguj\u00edc\u00ed v\u00e1\u0161 v\u00fdrobek. D\u016fle\u017eit\u00e9 je tak\u00e9 stanovit si podm\u00ednky s t\u00edm, kolik p\u0159\u00edsp\u011bvk\u016f s va\u0161im v\u00fdrobkem zve\u0159ejn\u00ed, v jak\u00e9 frekvenci a jakou bude m\u00edt formu.Nev\u00edte si s t\u00edmto druhem marketingu rady? Pomoci v\u00e1m m\u016f\u017ee marketingov\u00e1 agentura Zl\u00edn Imperialmedia.                                                                                                                                                                                                                                                                                                                                                                                          4.1\/5 - (7 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Influencer marketing – co to je?","item":"https:\/\/www.marimar.cz\/influencer-marketing-co-to-je\/#breadcrumbitem"}]}]